Baidu SEO: Challenges and Intricacies of Marketing in China


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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the onsite and offsite aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

In order for readers to understand how SEO and webmarketing works in China, tips, advice and case studies are presented throughout this book.

eBook Details:
Category: Web Development
Author: V?ronique Duong
Language: English
ISBN10: 1786301113
ISBN13: 9781786301116
Pages: 160
PubDate: 2017-07-12 00:00:00
UploadDate: 7/1/2017 12:07:19 pm

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