Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesellschaft)

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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media.
But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

keywords:telecommunications audit,online telecommunications,telecommunications network engineer training,masters degree in telecommunications,telecommunications and data communications systems,

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eBook Details:
Category: Telecommunications
Author: Gabriele Siegert
Language: English
ISBN10: 3110416506
ISBN13: 9783110416503
Pages: 300
PubDate: 2017-05-10 00:00:00
UploadDate: 10/1/2017 7:41:04 am

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